NEW YORK - Men's Wearhouse doesn't like the way its founder looks anymore.

The men's clothier said Wednesday that it fired executive chairman and face of the company George Zimmer, 64, who has appeared in many of its TV commercials with the slogan "You're going to like the way you look.

The company announced the move in a terse statement that gave no reason for the abrupt firing of Zimmer, who built Men's Wearhouse Inc. from one small Texas store using a cigar box as a cash register to one of North America's largest men's clothing sellers with 1,143 locations.